Everything the brand is made of, in one place: the concept, the logo, the tokens, the components, and the scan that people remember. Use the menu to jump anywhere.
One click away from the truth
01The idea
Everyone hands you lists. We hand you the one that clicks.
The old norm
The dead comparison site
Fill in ten fields, then wait for a call. You are the product. Zero value up front.
The new noise
Generic AI
Sounds certain, doesn't know your situation, takes you nowhere. Advice without an outcome.
Our place
clicks.
An honest, personal verdict in plain language, including what doesn't click. That's what you remember.
02The mark
Two pieces that only fit one way. The click.
The mark is an interlock: a tab that seats into its slot with a satisfying click. It carries the whole idea in one shape and works alone as the app icon.
clicks.
On light
clicks.
On ink
clicks.
On signal
clicks.
[category]that clicks
Every category becomes its own front door and lands the joke on arrival. Same mark, same voice, and it reads straight as a domain: erpthatclicks.com.
ERP that clicks
CRM that clicks
WMS that clicks
HR that clicks
03Colour tokens
Ink dominates. One signal does the talking.
Ink scale & lines
ink/base
#070A08
ink/surface
#0E1310
ink/panel
#12180F
ink/raised
#151B17
line/strong
#232B25
Brand & states
signal
#C4FF3D
signal/ink
#1B7F3B
ember
#FF7A4D
paper
#F3F2EC
line/on-paper
#DEDCD1
On ink, Signal glows. On paper, use Signal ink (#1B7F3B) for text and keep the bright Signal for fills and the seam. Ember appears only for the honest "doesn't click" note, never as decoration.
04Typography
Aa
Schibsted Grotesk
Display & headlines
Clear, solid, confident. The voice you can lean on.
Aa
Hanken Grotesk
Body · everything you read
Aa
JetBrains Mono
Labels · scores · signal texture
Display800 · 64–124px · lh .92
Heading 1700 · 40–58px · lh 1.04
Heading 2700 · 26–32px · lh 1.1
Body. Humanist, calm, effortless at small sizes.Hanken 400 · 15–18px · lh 1.6
fast 120ms · base 200ms · slow 320ms ease: cubic-bezier(.2,.7,.2,1)
06Buttons
Primary is always Signal on ink. One primary per view. Pills only, never square.
07Selector controls
The building blocks of the selector, the part people expect. Live and interactive. This is what the front-door sites are assembled from.
Segmented control
Dropdown
Multi-select chips
Slider · team size{{ sizeLabel }}
Toggle
Cloud only
Text input
08Surfaces · pills · ring
Card
Surface panel
Gradient ink, hairline border, radius 16.
Status pills
clicksin stocklow
Click score
78
09The signature · the scan
The one thing people remember.
No form, no progress bar. Describe your situation the way you'd tell an advisor, and get a real, honest read on the spot. Try it.
Your situation
20 sec · no form · no sales talk
Scan running
{{ inputEcho }}
{{ step.marker }}{{ step.label }}
Your read
{{ displayScore }}/ 100
{{ resultTitle }}
{{ resultSub }}
✓{{ pro }}
✗{{ caveat }}
Want to sanity-check this?
With an advisor who has done dozens of these switches.
✓We never resell your data
✓Not paid to rank anyone
✓We tell you what doesn't fit too
10Voice & tone
Honest, even when it doesn't click
"This isn't for you if…" builds more trust than any pitch.
Plain language, no jargon
We talk like an advisor across the table, not a brochure.
A wink, never a gimmick
The pun earns a smile, the advice earns the trust. Both, always.
Sharp, never salesy
Confident and short. We earn the click, we don't beg for it.
We say
"One click away from the truth."
"Most software doesn't click. We find the one that does."
"It clicks, or it doesn't. We'll tell you honestly."
We don't
"Compare 400+ systems now!"
"Fill in the form and an expert will call you."
11Imagery · software mockups
Software, shown the clicks way.
Drop-in hero mockups for every front door. Always dark app windows, believable data, Signal on the one thing that matters. Never a real vendor's screenshot.
ERP · operations
Revenue
€2.4M
▲ 12%
Orders
1,284
▲ 3%
WMS · stock
A-1042
B-2251
C-0087
C-0091
D-3310
12The network
One system. Many front doors.
Same mark, same voice, same honest scan. Recognisable the moment you land, whatever category brought you here.
ERP that clicks
ERP systems
CRM that clicks
CRM & sales
WMS that clicks
Warehouse & logistics
HR that clicks
HR & payroll
13Brand assets
App icon · scales
Favicon
clicks. – find the ERP…
Social / OG image
clicks.
One click away from the truth.
14Brand story
We built clicks. because the honest answer went missing.
Choosing business software used to mean weeks of comparing. Then it meant a generic AI answer in ten seconds that you still couldn't trust. Somewhere in between, the honest, personal verdict disappeared. That is the gap we exist to fill.
01 · The problem
You are the product
Comparison sites look neutral, then quietly resell your details to seven vendors at once. The "top 7" is a paid grid. Nobody ever tells you what does not fit.
02 · The shift
AI killed the patience
The top of the funnel is now free and generic. But generic advice does not survive contact with your budget, your legacy system, your team. The decision got harder, not easier.
03 · Our answer
The decision layer
Describe your situation in plain words. Get an honest, personal read on what clicks and what does not, on the spot. The lead is a consequence of value, never a condition for it.
Mission
Make choosing business software feel like an honest conversation, not a sales funnel.
Belief
Telling someone what does not fit them is the most valuable thing you can do. Trust is the conversion.
15Positioning & messaging
Positioning statement
For businesses choosing new software, clicks. is the independent decision layer that gives an honest, personal verdict in plain language. Unlike comparison sites that resell you and generic AI that guesses, we tell you what fits, what does not, and why.
Pitch · 10 words
Honest software advice. See what fits you, and what does not.
Pitch · 30 words
Describe your situation in plain words and clicks. gives you an honest, personal read on which system fits, which does not, and who can help. Free, independent, no sales talk.
Boilerplate
clicks. is the independent decision layer for business software. We help companies find the system that fits, honestly, without reselling their data or ranking for pay.
Three message pillars
Honest
We show what does not fit, not just what does.
PROOF: the ✗ in every verdict · "we tell you to wait"
Instant
Real value in 20 seconds, before any ask.
PROOF: the scan · plain language · no form
Independent
Not paid to rank. We never resell your data.
PROOF: transparency page · trust strip · no lead resale
Say it per audience
Owner / MD
"Stop guessing. Get a straight answer on what actually fits your business."
IT / finance lead
"A defensible shortlist in minutes, with the trade-offs spelled out honestly."
16Tone of voice
Where we sit on every dial.
PlayfulSerious
A wink is welcome ("that clicks"), but the advice underneath is dead serious.
CasualFormal
Plain and human, like an advisor across the table. Never corporate, never stiff.
ReassuringProvocative
Confident enough to name the rigged game, calm enough that you feel safe here.
Do & don't, by context
Headline
✓Find the ERP that clicks.
✗The #1 platform to compare 400+ ERP solutions!
Button
✓See if it clicks
✗Submit your requirements now
Error
✓That did not go through. Mind trying again?
✗Error 400: request failed.
Writing mechanics
Sentence case
Everywhere except the wordmark. Never Title Case Headlines.
No em-dashes
Use a comma, a period, or a colon. Keep sentences short.
The signal full stop
clicks. and key lines end on a green period. Decisive.
Tiles for the everyday software horror stories. The painful truth up top, the wink underneath. Use them as ads, social posts, or section breaks across the network.
✗The usual
The whole board loved the new system. Nobody who'd actually use it was in the room.
✓But it could click
Start with the people who click the buttons. That's where our scan starts.
✗The usual
Three months of demos. We picked the one with the best sales rep.
✓But it could click
Pick what fits, not who pitched. One click away from the truth.
✗The usual
The "independent" shortlist was the seven vendors who paid to be on it.
✓But it could click
Independent means we can lose the deal and still tell you the truth.
✗The usual
Go-live was Monday. Finance found out on Friday.
✓But it could click
If it doesn't fit finance, it doesn't fit. We say so up front.
✗The usual
Still on Exact and fourteen spreadsheets that "talk to each other."
✓But it could click
One honest scan beats fourteen tabs. See if it clicks.
✗The usual
We bought the market leader. Turns out we're not the market.
✓But it could click
Big is not the same as right for you. We start from your situation.
✗The usual
IT said no. The team bought it on a credit card anyway.
✓But it could click
Shadow IT is a fit problem. Find the one system everyone actually wants.
✗The usual
The migration was "a weekend." We're on week seven.
✓But it could click
We flag the real switch cost before you sign, not after.
✗The usual
Everyone nodded in the meeting. Nobody actually agreed.
✓But it could click
Get a verdict, not a vibe. A score everyone can point at.
✗The usual
The demo data looked perfect. Our data looked like a crime scene.
✓But it could click
Describe your real mess. We read your reality, not the sales deck.
✗The usual
We're paying for 40 seats. Nine people log in.
✓But it could click
Right-size first. Pay for what fits, not for what impressed you.
✗The usual
Two departments, two systems, one number that never matches.
✓But it could click
One source of truth, or it doesn't count. See if it clicks.
✗The usual
"It integrates with everything." It integrated with nothing.
✓But it could click
We check it against your stack, not the brochure.
✗The usual
The one person who understood the system left in March.
✓But it could click
Pick something your whole team can run, not just one hero.
✗The usual
We chose it because the competitor down the road had it.
✓But it could click
Their business isn't yours. Fit is personal. So is our read.
✗The usual
Free trial ended. So did our ability to export our data.
✓But it could click
We ask the lock-in question before you're locked in.
✗The usual
The RFP was 200 rows. The winner was decided on row one.
✓But it could click
Skip the theatre. Start from what actually has to work.
✗The usual
"We'll customise it later." Later became a second full-time job.
✓But it could click
If it fits out of the box, you save the second job. We check.
✗The usual
Sales promised it. Support had never heard of it.
✓But it could click
We read what happens after the sale, not just the pitch.
✗The usual
Six logins to answer one simple question.
✓But it could click
One system that answers it. That's the whole idea.
✗The usual
The board asked for ROI. We had a gut feeling and a logo.
✓But it could click
Walk in with a score and the reasons behind it.
✗The usual
Two years in, we use 10% of what we pay for.
✓But it could click
Match the system to what you'll actually use. Nothing more.
✗The usual
"Everyone uses it." Everyone also complains about it.
✓But it could click
Popular isn't the same as right for you. We keep those apart.
✗The usual
We picked it in a panic because the old one crashed.
✓But it could click
A clear read in 20 seconds beats a panic buy every time.
✗The usual
The AI told us to "consider three options." Then it wished us luck.
✓But it could click
We walk the last mile: which one, why, and who helps.
24The ad series
One image. One honest line. One payoff.
Cinematic object ads that name a situation everyone recognises, then land the promise. Ready for social or as section headers across the network.
Go-live was Monday. Finance found out on Friday.
The right fit is calm. The wrong one is all hands on deck. Know which one you are buying, up front.
clicks.One click away from the truth.
See if it clicks →
The migration was "a weekend." You are on week 47.
Pick the system that truly fits and the timeline shrinks. We flag the drag before you ever sign.
clicks.One click away from the truth.
See if it clicks →
Every vendor swore they were the perfect fit. All seven of them.
No sales pitch, no paid ranking. Just what fits you, what does not, and why.
clicks.One click away from the truth.
See if it clicks →
Three months of comparing. Still no decision.
Endless lists never decide for you. Describe your situation and get a straight answer in twenty seconds.
clicks.One click away from the truth.
See if it clicks →
You chose it in a one-hour demo. You will live with it for three years.
Most software gets picked in a hurry and regretted at leisure. See if it actually fits before you are locked in.
clicks.One click away from the truth.
See if it clicks →
Forty systems, all claiming to be the one.
They cannot all fit your business. We help you find the one that actually does, honestly.
clicks.One click away from the truth.
See if it clicks →
25Photography
Real rooms. Real screens. Real moments.
Moody and observed, a little cinematic. Skin lit by a screen, moments seen through glass, one honest light source. Always graded dark so the signal green can breathe. Never bright, busy stock.
Shot through glass
Reflections and panes. We observe the moment, we do not stage it.
Screen-glow on skin
The light of the decision on a real face. Our signal, made human.
Honest, not stock
Real rooms, real screens, ordinary work. Never a fake high-five.
Ink-graded
Deep shadows, one warm or signal-green light source. Cinematic, calm.
Pair every photo with plenty of ink and a single signal-green accent.
26In use
Photography, put to work.
Real applications: a site header, CTA bands and a social card. Ink scrim over the photo, one clear line, one signal-green action.
ERP that clicks.
Run the scan
Independent ERP advice
Find the ERP that clicks.
Describe your situation in plain words. Get an honest read in twenty seconds.
See if it clicks →
Stop guessing. Get an honest read.
See if it clicks →
clicks.
One click away from the truth.
Blog · buyer's guide
What to actually know before you buy ERP.
Always an ink scrim for legibility. One line, one signal action.
27The fit mark
Two pieces. One click.
Our whole promise in one shape: a tab and a socket that only fit one way. Use it illustratively — apart to pose the question, clicked to answer it — and as a mask to cut real photography into the brand.
Apart · the question
Clicked · the answer
App icon
As photo masks
One half a photo, one half signal green. The seam is always the connector.
28Spot illustrations
Icon-plus. For ideas that need a beat to explain.
Richer than a line icon, lighter than a photo. A geometric ink scene with one signal-green move and a soft glow. Use them to anchor the concepts we explain most: the scan, fit, independence, lock-in, migration, one truth.
The honest scan
Read the situation, get a verdict. Not a sales form.
It clicks, or it doesn't
Fit is binary. Two pieces meet, or they don't.
No paid rankings
The scale is level. We can lose the deal and still say it.
Watch the lock-in
We ask the exit question before you're ever locked in.
A move you can survive
We flag the real switch cost before you sign.
One source of truth
One number everyone can point at. Or it doesn't count.
Answer in 20 seconds
No week-long forms. A read while the coffee's still hot.
Say it in plain words
Describe your mess like a human. We read it like one.
Right-size, not upsell
Pay for what fits, not for what impressed the room.
The people who click it
Start with the users, not just the board.
Fits your stack
Checked against your tools, not the brochure's.
The true cost
Licences, migration, training. The whole iceberg.
Demo vs. your data
The demo is always clean. We read your reality.
Popular isn't right
The market leader isn't your leader. We keep those apart.
No panic buys
A clear read beats a scramble when the old one crashes.
Actually adopted
A system used beats a system bought. Every time.
Built for your sector
Wholesale isn't manufacturing. Fit is specific.
Life after the sale
We read the support story, not just the pitch.
No more shadow IT
One system everyone wants, out in the open.
A verdict, not a vibe
One clear score everyone can point at.
Compare on what matters
Ranked by fit for you, not by who paid most.
Room to grow into
Fits now and two years from now. We look ahead.
A human on the last mile
Which one, why, and who helps you land it.
One click away
The whole promise in a single press.
Ink scene · one signal-green move · ember only for warnings. Keep them geometric, never cute.
29Result & insight UI
What the scan hands back.
The building blocks of the result and insight pages: a verdict header, a fit breakdown, a ranked shortlist, insight callouts and the next step. Assemble these into any result view across the network.
1 · Verdict header
78
fit score
Strong fit
Cloud ERP is the right move — with two things to watch.
Based on 45 users, fast growth and an ageing Exact setup. Here is what fits, what to question, and where to start.
2 · Fit breakdown
Functional fit88
Budget fit71
Time-to-value58
Room to grow84
3 · Ranked shortlist
Best fit
A
System Alpha
✓ Strong inventory✓ Cloud-native! Longer rollout
92
fit
B
System Beta
✓ Fast to launch! Weaker reporting
78
fit
C
System Gamma
✓ Lowest cost! Limited growth
64
fit
4 · Insight callouts
✓What fits
Your size and growth match cloud ERP well. Inventory and invoicing are covered out of the box.
!Watch out for
Migration off Exact takes longer than vendors claim. Budget for data cleanup before go-live.
?Ask the vendor
"Show me a migration from Exact for a wholesaler our size, and who from your side runs it."
5 · Next step
Want a human to walk the last mile?
Get an independent advisor to pressure-test this verdict with you — free, no strings.
30Live intelligence
Advice that moves with the market.
Every advice is dated. We pull in updates, aggregated reviews and red flags from many sources, filter the fake, and tie it to your fit — so the verdict is from today, not an old brochure.
1 · ERP radar & freshness
What changed since your scan
Last re-checked · 2 days ago
Price ↑
System Beta raised list prices ~12%.
Budget fit dropped 71 → 64 · 4 days ago
Release
System Alpha shipped native Exact migration tooling.
Time-to-value improved · 1 week ago
M&A
System Gamma was acquired — roadmap uncertain.
Flagged to watch · 2 weeks ago
2 · Aggregated review insight
System Alpha · what real users say
G2CapterraTrustpilotReddit1,284 reviews
4.3
weighted
Support82% positive
Migration54% positive
Pricing over time41% positive
“Solid once it runs, but the migration from Exact took us three months longer than promised.”
Wholesale · 30–50 users · verified · 6 days ago
✓Authenticity check
We filtered 118 suspicious 5-star reviews posted in one week — likely incentivised. Excluded from the score.
3 · Complaint radar & red flags
▲Recurring complaint
"Price doubled after year one" appears in 1 of 6 reviews. Lock in a multi-year rate before signing.
▲Scam signal
This vendor's "independent" comparison site is owned by the vendor. We flag paid placements.
?Ask before signing
"What has your price increase been for existing customers over the last three years?"
Aggregate from many sources · short snippets + link to origin · always dated. We summarise, we never fake.
