A machine that captures software buying-intent, qualifies it honestly, and turns it into a business. We start with ERP — built end-to-end so you can decide to back it.
The machine that captures software buying-intent, qualifies it, and turns it into a business — and why AI makes now the moment.
The proven model (Leadmachine) is one machine with five links. See them separately and you see exactly where the cost sat — and where our edge is.
50+ niche sites capturing organic software demand.
A flow that turns a visitor into recognisable intent.
Humans sharpen it into a project brief. Their costliest link.
Each lead sold to up to seven suppliers. One brief, paid many times.
Referral shares + de-anonymised visitors. More intent, same machine.
Years of editorial. With AI: a multilingual content net in weeks.
Now an AI intake: around the clock, consistent, instant.
We lead with scans and tools — a far better net than a list.
Awareness is now free and generic. But no chatbot survives contact with your reality — so the decision problem is bigger than ever. Value moved from awareness to the decision-and-connection layer.
The value was in the information. That layer is now free.
Three names, sounds certain, can't test it against your situation. Our value starts here.
Comparison content + scans per category and country. Captures demand; our real SEO asset.
AI qualifies instantly — budget, sector, users, timeline — into a clean brief. Replaces their costliest link.
Classify every lead: fits our owned pipeline → we keep it. If not → resell by category.
The flywheel: the more demand you capture, the cheaper your own leads effectively become.
Fits your owned product. Large implementation deals — never resold.
Everyone else — resold to several suppliers per lead, Leadmachine-style.
At enough volume the net turns itself around — your own leads are effectively free, or earn money before you've sold anything.
The honest face of the machine: positioning, the mark, the voice, and the scan that gives value before it asks.
The revenue model sits underneath. The brand is about the visitor: value before the ask, honest even when it doesn't fit.
Harvests and resells you. You're the product, not the customer.
Confident but empty. Names options, knows nothing of your situation.
Two meanings in one word — the click of choosing and the feeling when a system fits. Honest, sharp, advisor. Ink + signal green. Value before the ask.
Open the brand book →Plain words in, an honest verdict out — on the spot. No wall of fields, no "we'll call you". The scan is the net and the qualification in one.
Try the live scan →"Wholesaler, 45 staff, on Exact plus spreadsheets. Growing fast, jamming on inventory. Switch within a year."
Our first entry point — built, not mocked. Site, scan, report and ads, all live and explorable. Then the roadmap.
The first net entry point, live and explorable. One category, proving the whole machine end-to-end before we scale.
One niche, one country, close to the owned pipeline.
A scan site that pulls in demand with intent.
AI qualification from visitor to usable lead.
Classify + warm hand-off into owned pipeline.
Build the buyer side; the net starts to finance itself.
More categories, countries, languages — each cheaper than the last.
Everything here is real and explorable today — the brand, the site, the scan, the report, the ads. We've already de-risked the vision.